Building a Brand That Opens Doors: Professional Positioning for Success Event Recap
On Wednesday, May 21, 2025, WTS Philadelphia and the Lehigh Valley Annex held a joint Learn From A Leader hybrid panel discussion to kick off the LFAL series for this year! This panel, Building A Brand That Opens Doors: Professional Positioning for Success, featured Elyse Conti, Melinda Eason, Tamara Nicholson, and AnnMarie Vigilante as the panelists for the evening and Katherine Markowitz as the moderator. The panel discussed what having a personal brand means to them, do’s and don’t’s for posting on social media, and different challenges that they have faced in the process of building their own personal brand. The panelists shared great advice and personal anecdotes related to their experience of building their brand. Some insights included understanding employers’ policies and guidelines for social media posts, how to improve networking skills and actively build your network, and being deliberate on establishing your brand values. This panel allowed for an open discussion at the end where attendees could voice their questions and receive feedback on their concerns related to building a personal brand.
A huge thank you to our panelists and moderator for participating in the panel discussion and Gilmore and Associates for hosting!
