Executive Women's Roundtable: Communication in a 21st Century Workplace
By Neela Babu, WTS-DC
WTS-DC continued its Executive Women’s Roundtable (EWR) virtually with another session held November 13.
This session’s topic was “Communication in a 21st Century Workplace: Is it evolving beyond my capabilities?” It is easy to get lost in the new “media” world—one drenched in new social and digital media platforms. We feel overwhelmed as new platforms come online. How do we communicate/collaborate/be relevant with younger colleagues? Do I have to be on every platform? What are the different platforms and what do they do? What are the pitfalls? With these questions in mind, we discussed the latest communication technologies and our comfort level with them.
While there are several social media platforms, the discussion focused on the four primary ones currently used by the business community: Twitter, Facebook, Instagram, and LinkedIn. Our communications experts, from KGL Communications and Sharp & Co, explained how these social media accounts should be managed and how to create marketing campaigns to reach specific audiences.
The attendees not only asked questions of the communications experts, they also shared their own experiences, including lessons learned. They appreciated the insights on how to create social media posts and how to mine the analytics.
This invite-only event brought together top-ranking women in the transportation industry in a facilitated forum to interact, network, and discuss common issues. The women who participated in the event included attendees from the public, private, and non-profit sectors. Typical invitees include women who are Executive Leader Members of WTS, women who are in leadership positions within Corporate Member companies and organizations, and women in leadership roles in the DC transportation community. If you are interested in learning more about the EWRs, please email Neela Babu.
WTS-DC thanks KGL Communications and Sharp & Co for generously sharing their expertise with our group!
