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Monday, March 27, 2017

WTS Monterey Bay Transportation Happy Hour- Helping Ourselves - To a Better Transportation Network

05:30 PM - 07:30 PM Pacific Standard Time

Jardins de San Juan
115 3rd St
San Juan Bautista, CA , 95045

SAVE THE DATE Join us for a robust panel discussion on the recent local sales tax measures, and how we are planning to implement them. The WTS Monterey Bay Programs Committee is presenting a panel on the sales tax measures in all three Monterey Bay counties - Monterey, Santa Cruz and San Benito.  All three counties placed ballot measures for local transportation investment plans on the ballot in 2016.

Come to get a debrief of the experience/process, successes or failures, lessons learned, as well as a discussion of next steps to implementation and procurement of consultant support.

When: Monday, March 27, 2015, 5:30-7:30

Where: San Juan Bautista

Click here to register




Eileen Goodwin, President, Apex Strategies.

Ms. Goodwin is Principal of Apex Strategies, counseling and assisting public agencies in favorably positioning their projects and programs with the community and the media. Ms. Goodwin is recognized statewide and nationally as an expert and innovator in the field of community participation, strategic planning and sales tax programs.



Mary Gilbert, Executive Director, Council of San Benito County Governments

San Benito County COG placed a tax measure on the June 2016 primary calling for a ½-cent sales tax over 30 years, expected to generate $240 million. The plan included a widening project along Highway 25, serving commuters traveling to work in the Silicon Valley, local streets and road maintenance, and other transportation infrastructure projects. Unfortunately, Measure P lost with 59.77% of the vote. Ms. Gilbert will look at what happened and whether the County might reconsider a measure in the future. While SBCOG is in re-group mode there are still lessons to be learned there and an opportunity to help shape their new effort.


George Dondero, Executive Director, Santa Cruz County Regional Transportation Commission

Santa Cruz RTC pursued a local transportation sales tax measure on the presidential election ballot in 2016. Their plan implements a half cent sales tax for 30 years, raising $500 million. The plan includes neighborhood projects, highway corridors, mobility access, coastal rail trail, and the rail corridor. Measure D passed with 67.78% of the vote.


Debbie Hale, Executive Director, Transportation Agency for Monterey County

TAMC's 2016 transportation sales tax measure is a 3/8-cent transportation sales tax measure that is expected to bring in over $600 million over 30 years. The plan calls for 60% of the funds to go to local road repairs and 40% to regional safety and mobility projects such as key highway and transit projects. Measure X passed with 67.71% of the vote.


Lisa Rheinheimer, Director of Planning and Development, Monterey-Salinas Transit 

MST placed a one-eighth-cent tax on the ballot in November 2014. Revenues from the tax were designated to provide, maintain and protect transit services for Monterey County senior citizens, veterans and people with disabilities. Measure Q passed with 72.56% of the vote. Ms. Rheinheimer will discuss the process of implementing the sales tax measure and lessons learned.

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