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Tuesday, June 27, 2017

Mobile Analytics for Transport Planning

08:00 AM - 09:30 AM GMT Standard Time


A presentation for WTS London members on how big data is transforming transport planning, courtesy of Movement Strategies and Telefonica.

Smart Steps is Telefonica's data analytics platform to extract insights from data created by the O2 mobile phone.

Alina Marin, Managing Consultant of Movement Strategies and Chris Wroe, Technical Director of Telefonica, will describe how the anonymous and aggregated data created by 26 million mobile devices is being used to transform transport modelling in the UK.

This presentation will show how mobile network insights, cumulated over time, can be used to understand how people are travelling, by what mode and for what purpose; and how behavioural profiles can be used to describe the different population segments.

The presentation will also describe how Smart Steps has been applied to help companies better understand and serve their customers. 

Places are very limited and this event is strictly for WTS London members only.

We hope you will be able to join us for this most interesting event. Coffee and pastries will be waiting for you!


Telefonica Digital, 20 Air Street, London W1B 5DN

To reserve your place click here

Te become a WTS London member click here


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